As marketers we often like to reward prospects. A venerable, if tired, trinket is a T-shirt. Rightly done, the shirt not only pleases but also advertises our brand or promise. More often, it ends up discarded or cleaning rag.
I was reminded of this waste of fabric recently by two lead generation promotions from Sprint and USPS. Both wanted to provide services to provide targeted personalize experiences to help get closer to customers. Part of the incentive for explore their offerings was a T-shirt. One even promised to be organic cotton. Both shirts were ugly. Neither of them fit. How well does that support their marketing campaigns?
Suppose the reply form had asked for size and gender and perhaps other characteristics? Questions now appropriate to provide a better fitting shirt. You’d now know more about your prospects they night now find your incentive worth something.
On demand production of shirts now makes this practical and economical. It could also reinforce an image of satisfying customer’s needs rather than our need to maintain a single bin of extra large shirts.
Meanwhile, anyone want some T-shirts?