Say It Ain’t So

CLIO is an organization of advertisers, by advertisers, and for advertisers to give awards to advertisers promoting advertising. This is much more efficient than independent bodies debating whom should be honored, such as the Nobel Prize Committee

Clio awards honor many categories of ads in many media. This year it gave a “general” award to comedian and sometime ad pitchman Jerry Seinfeld.

In his mocumental acceptance speech, Seinfeld praised advertising because he “likes lying.” He goes to summarize the classic criticisms of marketing and advertising – deception, vulgarity, crass materialism, and value distortion. If you’re a marketer,  you know the rest. As marketers, it probably helps, if we say it first. In an ad driven world, where the purest of politicians competes first on fund raising, what’s a little lying?