How Social Are Your Bookmarks

The concept of “social bookmarking” probably isn’t yet mainstream marketing. I was reminded of this recently when talking to a class of graduate business students. Most of them were unacquainted with the concept and unfamiliar with its leading plaftforms such as del.icio.us, digg, and stumble upon.

With social bookmarking, you can embed links such as this

addthis_url=”; addthis_title=”; addthis_pub=’MaxKatz’;

on your blog or website. It allows visitors to bookmark, tag, comment upon, rate and share your site with a single click. They thus become a very inexpensive (as in free) way to help get your site noticed and increase its search engine rankings. If you want your site noticed add buttons like the one above to your sites.

Lee Lefever provides a clear, concise, and amusing explanation of social bookmarking on his excellent site, commoncontent.com: